Marketing Analysis Using Bcg Matrix - 1760 Words

Marketing Analysis Using BCG Matrix Introduction BCG matrix is also referred to as growth share matrix, Boston matrix, portfolio diagram or product portfolio. BCG matrix is a graph created by Bruce D. Henderson to help corporations analyze the business units and the product lines being created for Boston Consultation Group. The matrix helps in the group allocation of resources and is also used as an analytical tool in the product management, brand marketing, strategic management and the portfolio analysis. Market performance analysis by the firms using the principles has called for the matrix usefulness into the question. For the use of the matrix, one plots the scatter graph so as to rank the business units and products on the market share basis and the growth rates. The matrix uses several tools in the analysis process, and these are cash cows, dogs, question marks and stars. The dogs level Dogs represent businesses having weak market shares in low-growth markets. Dogs neither create money nor require tremendous measure of money. Because of low of the market share, these specialty units face cost weaknesses. By and large, conservation methodologies are received on the grounds that these organizations can pick up piece of the overall industry just to the detriment of contender s adversary firms. These business firms have feeble piece of the overall industry as a result of high costs, low quality, incapable promoting, and so on. Unless a dog has some other vital point,Show MoreRelatedStrategic Business Unit ( Sbu )1439 Words   |  6 Pageslevel of autonomy SBUs may sometimes need to work closely with parent company. SBUs can use as a tool for diversification strategy by parent company. The main goal of this report is to provide an in-depth analysis about the products of PepsiCo. In addition, these will also analysis the marketing strategies used by the company Features: The key features for a company to considered as SBU’s are: †¢ Located within the organizational structure, †¢ Organizational units without legal personality, †¢ UtilizeRead MoreBoston Consulting Group Matrix of Procter Gamble’s Tide Detergent794 Words   |  4 PagesConsulting Group Matrix of Procter Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter Gamble (PG) to comprehend how consumers perceive Tide Detergent based on market growth and market share. PG can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU), Tide. This paper will discuss the relationship of Positioning, Market Share, and Marketing Research in the BCG matrix suggesting thatRead MoreMarketing : Marketing Across Boundaries1369 Words   |  6 Pages ASSIGNMENT NUMBER; 1 MODULE CODE; BU 7752 MODULE TITLE; Marketing Across Boundaries TUTOR NAME; TERRY SMITH, SET 1 STUDENT NUMBER; 1426418 â€Æ' INTRODUCTION No establishment is self-reliant; it is rooted in an environment containing different components. So every manager should devote time to understand the effect of these components on their organisation (Czinkota Kotabe). Therefore there should be proper marketing planning, to analyse what is happening in the market. Taking into considerationRead MoreBcg Matrix Is A Model Developed By Bruce Henderson Of The Boston Consulting Group1366 Words   |  6 PagesThe BCG matrix is a model developed by Bruce Henderson of the Boston Consulting Group (NetMBA). The goal of the BCG matrix was to allow fellow marketers to easily analyze a product, whether it be old, or new, as to how effective it was in that particular market and if the product was successful in its overall product growth and market share. When it comes to selling a product, a company must overcome competitors in the same market who are looking to take a piece of the share of consumers. ThereforeRead MoreRebuilt Marketing Machine E ssay707 Words   |  3 PagesCase Analysis Rasmussen College Author Note This case study is being submitted on 02/20/2013, for Heather Teague MAR2011- Principles Of Marketing Per the article The Rebuilt Marketing Machine by Victoria L. Crittenden, the additional 4C’s of strategic marketing are customer centrality, competitive capabilities, company collaborations and cynical connections. Starting with customer centrality, studying what the customer needs and wants are. Creating solutions for all of the differentRead MoreBcg Matrix1487 Words   |  6 PagesWhat is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some majorRead MoreSwot Analysis : The Modern Enterprise Management And Planning1458 Words   |  6 Pages1. Introduction In the modern enterprise management and planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company s strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning. However, Some findings from Menon (1999) and Hill and WestbrookRead MoreMarketing Audit : The World s Top Hotel Administrator And Business Sector Essay1334 Words   |  6 Pagesboth the HotelInvest and HotelServices side of the Accor Group and and different analysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion more accurately . Marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities with a view to identifying keyRead MoreApple Inc. Steve Jobs1431 Words   |  6 Pagescomputer for $500 and gave the buyer one of the best products to sale. However moving along with Steve’s marketing strategies Apple Inc. now is one of the biggest companies in the world. Steve’s secret for marketing strategy is to concentrate on the best results and look beyond what is asked for, this also includes some things such as lining components straight and a controlled heating using an inside fan, thus Steve Jobs devotion towards Apple and its future leading to a first personal computerRead MoreCase Study : Management People Organization1294 Words   |  6 PagesKUMAR STUDENT ID - 11592203 SUBMITTED TO – RAMANATHAN R. INDEX ASSIGNMENT – 2 Introduction Introduction Strategic management – It is the set of action used to formulate and implements specific strategies (includes continues planning, monitoring, analysis and decision) that will achieve the competitively superior fit between the organization and environment, so as to achieve organizational the goals. Along with it, it is necessary to rise the performance of an organization to its competitors, means

Literary Devices Used By Edgar Allan Poe - 986 Words

In poetry, everything has a meaning. Poetic writers use many elements to signal the audience in whichever direction they wish to. They use these elements to get their messages across so the readers understand the poem in a much deeper stance. One great poet that uses such intricate writing in his poems is Edgar Allan Poe. Edgar Allan Poe uses several different literary devices in his major 1849 poem Annabel Lee. In his text he incorporates theme with imagery, symbolism, and form. These literary devices help lead the audience to the understanding of the overall meaning of the poem. Edgar Allan Poe s use of symbolism allows for the audience to understand how this gentleman feels about Annabel Lee. In the poem, the author uses symbolism when the narrator states, â€Å"For the moon never beams without bringing me dreams Of the beautiful Annabel Lee; And the stars never rise but I see the bright eyes Of the beautiful Annabel Lee† (Poe 1849). By doing so, the narrator is using the moon and the stars as a symbol of the love he feels for Annabel Lee. The light of their existence is eternal as is the love this man felt for Annabel Lee. Tying into symbolism, the author uses the theme of love to get the message across that he loves Annabel dearly. He does this by using word repetition in his form of writing the poem. He repeats the words â€Å"love† and the name of his love, â€Å"Annabel Lee† along with the repetition of where this all took place, â€Å"in a kingdom by the sea†. He does this to getShow MoreRelatedLiterary Devices Used By Edgar Allan Poe1500 Words   |  6 PagesPoets use literary devices to turn their poems into a movie in the reader’s mind; to allow the reader to visualize the story unfolding before them, and maybe even have the reader feel like they are there in the story, witnessing the events firsthand. Edgar Allan Poe does a good job of using literary devices to absorb the reader into his stories, like in â€Å" The Raven.† Narrated by a man trying to fall asleep late at night when a raven begins to pester him, only answering his questions with, â€Å"nevermoreRead MoreEdgar Allan Poe Revlutionized Literature in the 19th Century665 Words   |  3 PagesEdgar Allan Poe revolutionized the literary world of the nineteenth century. Poe is a well-known author from the early 1800’s, who was part of the dark romanticism movement. While later in life he was a brilliant writer, Edgar Allan Poe faced many problems in his early life. Although Poe experienced death within his family at a young age, the hardships he encountered are thought to have influenced his dark writing style. These death inspired elements within Poe’s writing were ahead of their timeRead MoreEdgar Allen Poe and His Dark Stories673 Words   |  3 PagesEdgar Allen Poe, an amazing writer and poet, known for his dark themes and use of literary elements. Many individuals read his stories and poetry, but do not k now who Edgar Allen Poe is, aside from being a writer and poet. They also do not know why he wrote this way. The amount of time it took for him to be able to publish his first book or how sad he felt when his wife died, people do not know these things. These are the events that helped him become so determined and write so sorrowfully. Read MoreEdgar Allan Poe Was A Master Of The Literary Elements And1092 Words   |  5 PagesEdgar Allan Poe was a master of the literary elements and used them greatly in all of his works. In the story, â€Å"The Cask of Amontillado,† Poe uses these literary devices to really grab the audience and keep them wanting more. This skillful building of suspense is what makes this story so interesting and easy to keep reading. Poe drops small hints throughout the story in order to give the reader a little glimpse of how the story will come to an exciting end. With all of these elements coming togetherRead MoreAnalysis of Edgar Allan Poe ´s Literature888 Words   |  4 PagesEdgar Allan Poe has a unique writing style that uses several different elements of literary structure. He uses intrigue vocabulary, repetition, and imagery to better capture the reader’s attention and place them in the story. Edgar Allan Poe’s style is dark, and his is mysterious style of writ ing appeals to emotion and drama. What might be Poe’s greatest fictitious stories are gothic tend to have the same recurring theme of either death, lost love, or both. His choice of word draws the reader inRead MoreEdgar Allan Poes The Cask of the Amontillado Essay1520 Words   |  7 PagesSomething Unexpected Poe has written a several different stories relating to being buried alive, â€Å"The Premature Burial† and â€Å"The Cask of Amontillado† being the most popular. Edgar Allan Poe â€Å"was one of the seminal American poets and short story writers of the nineteenth century† he was an influencer for writers like Charles Baudelaire and Jules Verne. Poe lost both of his parents as a child and was raised with a foster family and lost his foster mom early, too. He lost many of his loved onesRead MoreLiterary Analysis : The Raven By Edgar Allan Poe727 Words   |  3 Pagesâ€Å"The raven† by Edgar Allan Poe Example: â€Å"Once upon a midnight dreary while I pondered weak and weary (1); rare and radiant maiden (11); And the silken sad uncertain rustling of each purple curtain (notice the deft use of consonance as well) (13); Deep into that darkness peering, long I stood there wondering, fearing, / Doubting, dreaming dreams no mortal ever dared to dream before (19-20)†. Analysis : â€Å"The raven† is a poem written by Ellan Edgar Poe. The reason why using alliteration is importantRead MoreLiterary Analysis of Annabel Lee by Edgar Allan Poe Essay1313 Words   |  6 PagesAnalyzing of Annabel Lee by Edgar Allan Poe Edgar Allan Poe in this poem â€Å"Annabel Lee† written in 1849, and first published shortly after his death in Sartain’s Union Magazine, is a story of true love and great loss where a man loves a woman so deeply and is devastated when she dies but holds on to that love even after death. No one really knows whom exactly Poe wrote this poem about, whether or not it was actually inspired by someone he truly loved due to his death right after he wrote it. ThereRead MoreLiterary Art : Edgar Allan Poe1195 Words   |  5 PagesEdgar Allan Poe is one of the best writers of any generation; he has contributed many devices such as â€Å"ratiocination† to the literary world (Corneilus 6). Poe had and used his own writing methods and he had many rules and guidelines to follow when writing a short story or even a detective story. He used the tragic events of his childhood, and used that for â€Å"fuel† to create the plot lines in his stories. He used the dark and som ber events of his childhood and turned it into literary art to be rememberedRead MoreMood of Obsession in Berenice by Edgar Allan Poe968 Words   |  4 PagesMadelyn Fontenot English III Vara March 29, 2013 Mood of obsession: Use of literary devices to enhance the mood of â€Å"Berenice† Famous author and poet Edgar Allan Poe is well known for his writing of ill-minded scenarios and grotesque circumstances. Poe, one of America’s most ailing writers, made use of many different literary devices to develop his popular, eerie, and suspenseful mood. In â€Å"Berenice† (1835), Edgar Allan Poe creates a perturbed mood to uniquely describe love, life, and death through

Ecosystem Services Value

Question: Do Ecosystem Services have Economic Value? Explain. Answer: Yes: There are certain environmental critics, who believe that the economic valuations of the ecosystem services are beneficial for the nature as it helps in protecting the natural resources of the nature. The economic valuation of the ecosystem services helped in protecting it resources by stating the fact that if there is an economical valuation of the natural resources then it will affect the human behavior. No: There are certain environmental critics who believe that the economical valuations of the ecosystem services are harmful for the nature. According to these critics it would encourage the capitalist mind set of the master-servant relationship and would encourage people to go for the protection of only those environmental resources, that good for the human kinds but not for the society in general. The task of ecosystem valuation is a topic that is controversial in nature. There are few economists, who believe that, the nature is something, where there should not be a price tag. Thus, the economists believe that there should not be any price tag attached with the ecosystem. On the other hand, there is another group of environmental economists, who believe that the ecosystem should have an economic value and only then, it could be protected for the future generation and for the greater human kind. The role of valuation of the ecosystem is a recent issue in the environmental philosophy, and thus it plays an important role in the environmental policy and decision-making process. The debate that is there on the value of ecosystem can be derived from two very different points of views and those are the anthropocentric and the non-anthropocentric view. The non-anthropocentric view stresses on the fact that the non-human species have certain values as well as moral in them. The anthropocentric view on the other hand, had an economic approach to the valuation of the ecosystem. A committee charged the first view or the non-anthropocentric view, while they try to assess the value of both the aquatic and the terrestrial ecosystem with the help of the economic method. Therefore, the report that was presented by the committee is mainly focused on that ecological system that can be captured by the economical value. The people who believe that the ecosystem or rather the ecosystem services should have an economic value, state the fact that the moral values could not reduce the destruction of the nature. Along with the economic growth and the growth of the population, depletion has increased and the moral argument became insignificant and insufficient. The only hope therefore, was, realizing the fact that the nature is essential for the overall economical development. The message that these environmental economists tried to convey was that without the nature there would be nothing left for the economy. Therefore, it is important to create a bridge between economy and ecology, so that both could go in hand in hand. Thus, the nature or the ecosystem is being provided with an economic valuation, which will help in the protection of the nature or the ecology. The people who have used the resources of the nature for economic purpose, they could only be convinced to protect the resources of the nature, by conveying the message that the natures resources have tangible financial values. Therefore, the values of the resources are the measurable values and thus, they should preserve and protected. In case of convincing the people who are using the natural resources for the economical purpose, moral argument would not be sufficient and thus there is a need to have an economic valuation of the ecosystem services. If this is one way of looking at the issue then there is another way to look at this issue as well. Another way includes the viewpoint of those environmental economists who have associated the dangerous side of this particular valuation of the ecosystem services. According to many environmental economists is if there is a price tag on the nature, then it will, have a negative consequences as well. One of the main reasons behind this is the PES or the payment for ecosystem services, which the environmentalists had criticized because they think that it is quite an alarming thing for the world. The rhetoric is a heated rhetoric and this particular rhetoric even prevented the Britain government to ell of their national forest even under fierce public opposition. According to many environmental critics, the PES transaction could even go wrong at certain circumstances, and this could happen mainly because of the question of the price that is attached to it. According to environmental criti cs even if a price is given to the ecological resources or to the ecosystem the question that remains whether any one has the legitimate right to sell of the natural resources or not. Especially in case of the developing countries, it is difficult to find legitimate owner for the natural resources because of the issues related to lack of documentation and political influence. The risk of perverse incentive remain attached to the payment schemes because if the system ask any landowner to create carbon bank then the land owner may plant genetically modified and even to non-native species to create it. At the same time, the economical valuation of the ecosystem services could discourage those phenomena that are good for the biodiversity but could bring in a bad effect for the human community. The things include disasters like fire, flood and other things. Moreover, the environmentalists point out that the climate is a joker and could change the whole array of this particular construction. The environmental critics do not support the system of providing economic value to the ecosystem services because they think that it is completely a capitalist view that could help in establishing the master-servant relationship again. The critics provide the examples of some past revolutions, such as the enclosure of common land during the eighteenth century in Britain, the industrial revolution of the nineteenth century, shattered the relationship human beings had with the nature. The farmers are turned to factory workers, who use to serve for the capitalist purpose. The critics believed the economic valuation of the ecosystem service would come at the cost o cultural and psychological upheaval. They feel that there will be a major new wave of capture and enclosure of Nature by capital. Can Cities be Made Sustainable? Yes: Lavelle, Marianne. "Big Energy Question: How Do We Make Cities Sustainable?". National Geographic. N.p., 2016. Print. No: Cohen, Steven. "Sustainable Cities Are Where Human Potential Can Be Realized". The Huffington Post. N.p., 2016. Print. Issue Summary Yes: The critics argue that it would not be very difficult in creating the sustainable cities by following some simple measures, such mass transit and preserving the heritage and the architecture of the city. No: Critics argue that most of the developing countries have such an infrastructure that creating sustainable cities is an impossible thing. According to the United Nation organization by the year 2050, the number population in the cities will be around 6.3 million. The huge population in the cities pose a question, whether or not there will be a quality life in the city. The quality life in the city is possible if the cities are clean, and if the difference between the number or poor and the rich people living in the cities are less. According to many critics and scholars if in the urban areas there is, a positive impact on the poor as well as on poverty then that would lead to the sustainable development of the cities. Therefore, sustainable developments of the cities are required because it would help in reducing the usage of those agricultural lands that are unnecessarily being used for the purpose of urbanization. The sustainable urban development make sure that the good quality of life is being offered to the people currently in the city and at the same time it ensures that the future generation could enjoy the same thing at the same time. Making the cities sustainable for the people include many things, such as mass transit. The use of public transit is a way to reduce traffic congestion that is there in the city. The use of public transit could actually help in reducing and could make the process of moving towards a sustainable city possible. The critics also believed that the process of making a sustainable city is possible by making more efficient building. According to the critics most of the buildings in this developed world, are responsible for the emission of the carbon dioxide. The carbon dioxide, emission, is there because of the cooling, powering and the heating buildings. If the buildings are made in a better as well as in an insulated way then it would not have been very difficul t for the world to create sustainable cities, where there can be a quality of life, which would help the people living in the cities. Another way of making the cities sustainable is by preserving the historical structures and the architecture. Most of the cities due to the growing population could preserve its culture and architecture, but if they could preserve it then they could actually help in creating a sustainable city for the both the present and the future generation. There is although, another view, through which it is possible to look at this particular point and that is unless the population of the whole world is reduced it is impossible to make the cities sustainable. According to critics the sustainability of the world or rather the cities are affected because of the growth of the population. The growth of the population led to the huge consumption of the natural resources and the fossil fuels, which has prevented the sustainable growth of the urban areas. Another most important argument that is being put forward by the critics against the possibility of making a sustainable city is the fact that most of the developing countries in the world provide a poor working condition to the worker. The working conditions are not only poor but at the same time, they are oppressive and dangerous. The sustainable development of the city based on the brain-based, economy, the infrastructure, the educational and the health care facility that is being given to the people and the social services that is being provided to the people. In most of the developing countries, the infrastructure is such that the social services and the health care facility that is being given to the people are poor; things like proper sanitation facilities are not there in the developing countries. Therefore, it could be reason behind the impossibility that is associated with making cities sustainable, according to few critics and scholars. If most of the cities in the world, be it the developing countries or the developed countries; do not have proper facility to treat the sewage and solid waste, then creating a sustainable city will again be an impossible thing for the human kind. Making a sustainable city not only requires clean air, food and water but it is lot more than that. The making of the sustainable city requires good amount of investment, of time and money as well as the investment of the energy at the same time. In the 20th century, such types of investment were readily acceptable and such a kind of investment occurred at the same time. Now, with the change in time, things have changed a lot as well. Today, people have forgotten to invest their money in these things and thus it has become impossible to create a sustainable city for both the future and the present generation. There is another important thing that is required for the sustainable growth of the cities and that is the good governance. Most of the critics are of the opinion that the developing countries have an instable political environment that could not help in creating a sustainable government, which would help in creating the sustainable cities. References Agardy, Tundi. "Opinion: The Value Of Ecosystem Services Valuations - Ecosystem Marketplace". Ecosystem Marketplace. N.p., 2016. Print. "BBC - GCSE Bitesize: Sustainable Cities". Bbc.co.uk. N.p., 2016. Print. Cohen, Steven. "Sustainable Cities Are Where Human Potential Can Be Realized". The Huffington Post. N.p., 2016. Print. Conniff, Richard. "WhatS Wrong With Putting A Price On Nature? By Richard Conniff: Yale Environment 360". E360.yale.edu. N.p., 2016. Print. "Facts And Forecasts: Economic Imbalances Are Growing In Cities Worldwide". Siemens.com. N.p., 2016. Print. Juniper, Tony. "We Must Put A Price On Nature If We Are Going To Save It | Tony Juniper". the Guardian. N.p., 2012. Print. Lavelle, Marianne. "Big Energy Question: How Do We Make Cities Sustainable?". National Geographic. N.p., 2016. Print. Pagiola, Stefano, Konard vo Ritter, and Joshua Bishop. "Assessing The Economic Value Of Ecosystem Conservation". N.p., 2016. Print. "PBS - Bill Moyers Reports: Earth On Edge - Agricultural Ecosystems". Pbs.org. N.p., 2016. Print. Population Distribution, Urbanization, Internal Migration And Development: An International Perspective. 1st ed. Department of Economic and Social Affairs Population Division: N.p., 2016. Print. "Sustainable Cities: Challenges And Opportunities In Jakarta On Vimeo". Vimeo.com. N.p., 2015. Print. "Valuing Ecosystem Services". (2004): n. pag. Web. 27 May 2016.

Mythology And Humanity Essays - Anthropology Of Religion

Mythology And Humanity History reminds us we do not exist in a vacuum but are beings part of a larger whole dependent on shared wisdoms and beliefs. Countless aeons of story telling traditions and evolving mythologies speak to the very heart of our humanity. These shared stories, rituals and wisdoms have fallen by the wayside leaving our children with a sense of profound isolation and detachment. By ignoring the richness of symbolic language and lore, we offer our children a barren wasteland of artifice and transparent tales, spoon-fed ideas and empty thoughts. Gone is the world of exploration, replaced instead by the quick fixes of sit coms, movies, video games and on-line chat rooms. Poetic language and the art of communication is lost to vulgarity and coarseness. Heroic stories of wonder and enchantment gather dust while spandex clad wrestlers in the ring of artifice and glitz become the Titans of our children's fantasy lives. Although we can make room for the pleasures of simple entertainment, we canno t use it as the sustenance for our children's imaginations. Why do some of us expect so little of our children and offer them so little in return? Why have we forgotten to give them credit for being complex and capable human beings? Mythology Essays

Simple English Worksheets for Kids Perfect for Students As Well

Simple English Worksheets for Kids Perfect for Students As Well Simple English Worksheets for Kids Perfect for Students As Well There are many English teachers all over the world. Some teach English to students in English-speaking countries, but some teach it as a second language in non-English speaking countries. Training non-native students requires using as many tools as possible to provide interactive process. It may sound funny, but almost all English worksheets for kids will be perfect for students as well, especially for those ones, who are poor at English. Flash Cards These are basic language tools, and they can be used to teach kids as young as 4 and 5 and adults that cannot speak a word in English. In spite of the fact that adults learn faster, you still require heaps of silly games with the cards to practice the material. Pictures and words. Hard to beat. Bingo We all think of Bingo as being a gambling game played by adults, but in fact, Bingo is a very popular English teaching game that has as many variations as you can think up. In this game, there is usually a winner, and that sharpens the interest of the learners. It helps to recognize the words while the spelling is priceless. You can be sure that everyone knows what Bingo means. You can create these worksheets on your own either download them from the Internet and introduce such an activity as a part of the current lesson to revise recently learned words. Who Wants to Be a Millionaire While this was originally introduced as a computer game, it can also be presented as an English worksheet that has questions a team must answer. You can mix this game up with English grammar and general knowledge. Questions that are about the students’ countries are very popular. Using Monopoly money will add a touch of realism to the game. Put the Words in Place This game helps students construct sentences using the correct grammar tenses. The most common word usage involves mixing in a few plurals with the correct pronoun. This was originally a kid’s game but is also a great learning tool for adults as you can make the sentences more complex. Talking about a Picture This is another great game for both kid and adults as well. After lessons on vocabulary and grammar, it’s a good idea to make an interactive lesson where the students describe what they see in the picture. The picture is so constructed to revise the vocabulary. Constructing the sentence correctly, forms such a lesson practical. Concentration This game has moved towards a new level by introducing magnetic cards that stuck to the whiteboard. For kids, 12 cards are the maximum that is 6 matches. For older students, it would go as high as 24 cards. You can have the match with either a picture or a word, as two words or as an associated word. The degree of difficulty depends on the English level of the class. Students love playing games, and it’s amazing to see what lengths ESL teachers will go just to give the students a challenge as well as an enjoyable way to learn.

The Anticipatory It in English Grammar

The Anticipatory 'It' in English Grammar In English grammar, anticipatory it involves the placement of the pronoun  it in the usual subject position of a sentence as a stand-in for the postponed subject, which appears after the verb. It is also called an  extraposed subject. Anticipatory it  tends to place the emphasis on the verb or (more commonly) on the noun phrase that follows the verb.   When the subject works better at the end of the sentence,  anticipatory it is often the best way to go, and its commonly heard in everyday speech and found regularly in all types of writing. Shifting Nominal Clauses to the End Gerald C. Nelson and Sidney Greenbaum discuss nominal clauses in An Introduction to English Grammar (2013): It is unusual to have a nominal clause  as the subject of the sentence:  That they canceled the concert is a pity. Instead, the subject is usually moved to the end (the postponed subject), and its position is taken by it (the anticipatory subject):  It  is a pity that the concert was canceled. Here are some more examples: It  is likely  that well be moving to Glasgow. It  doesnt matter to me  who pays for my ticket.Its impossible  to say when they are arriving. It  has not been announced  whether negotiations between the employers and the employees have broken down. The exception is that nominal  -ing  clauses  are natural in the normal subject position: Having a good self-image  keeps me sane.Living in France  was a wonderful experience. Anticipatory It, Dummy It, and Preparatory It Bas Aarts, Sylvia Chalker, and Edmund Weiner sort through more grammatical it details in The Oxford Dictionary of English Grammar from  2014. In the first sentence below,  it is an anticipatory subject (the grammatical subject), and in the second  sentence it is an anticipatory object: It  is better  to have loved and lost  than never to have loved at all.I take  it that you agree with me. There  is considerable confusion in the usage of the terms available to describe the various functions of the word it. For some grammarians,  anticipatory it (used with  extraposition) and  preparatory it  are  identical, but they distinguish this usage from  dummy it,  as in  It is raining. Others use all or some of these terms differently or use one of them as an umbrella term. Examples of Anticipatory It It is a shame that the break-in wasnt immediately reported to the police.It is clear that inadequate resources will have an impact on the care of children with disabilities.  Its no concern of mine what happens in this village, so long as my customers dont quarrel when theyre in here. John Rhode (Cecil Street), Murder at Lilac Cottage (1940)It is time you stopped  working. You are the head of the family and it is right that you should be at home to see that everything is in order. Masti Venkatesha  Iyengar, The Curds-Seller in Best Loved Indian Stories, Volume 2 ed. by  Indira Srinivasan and Chetna Bhatt (1999)

Graphic Design career statement (for admission) Essay

Graphic Design career statement (for admission) - Essay Example On the other hand, technology is becoming an essential part of modern man and society. Technology, in fact, evolves as man desires to improve the comfort of life. Furthermore, the role of technology changes man’s perception of life, nature, and art. For me, technology is shaping, and is being shaped by, the sphere of art. By and large, art and technology are finding a common ground for them to create and recreate an environment that is all too human. And for this reason, I decided to take up Graphic Design. Due to my personal strengths, I feel that I am qualified to be a Graphic Designer. I have two main strengths related to Graphic Designing: first, my talent in creating art works; second, my ability to manipulate technology both hardware and software. First, I have discovered in my early childhood that I possess an inherent talent for the art. And in the course of my life, I have honed this talent in order to put a sense of high art in my work. I believe that what I was doin g, or the results of my actions (e.g., drawing), was an art work in itself. Perhaps in pursuing Graphic Design, I will be able to sharpen more the art talent that I possess. And second, technology such as the computer is something not too foreign to me. Even with the evolution of computer technology, I am still able to learn and use it with ease and comfort.

The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words - 1

The Importance of Marketing for Business - Essay Example The author has rightly presented that marketing helps a business in creating value for its customers. Most companies today implement customer-driven marketing strategies which allow them to create value for target customers. Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who have more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers. Apart from helping companies c onnect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products. Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media

Surviving influences with sense of self Essay Example for Free

Surviving influences with sense of self Essay Although many people tend to think that media and advertising are two of the worst culprits that are destroying good moral values, what is right and wrong has always been a subject of debate in history depending on who perceives it. The cowboys and the Indians both had reasons to live in the same territory but had to fight for their rights. Western conventional medicine dominated the east but Westerners use Chinese Traditional Medicine. It is not very easy to see what is right or wrong and even if one does perceive what is correct, there is no guarantee that he or she will do the proper thing. One’s strength of character and moral values are needed to establish a sense of self that will fight the bad influence that society usually promotes. It is very easy to influence someone with poor a poor sense of self. Convincing words and vivid pictures leading to a certain desirable outcome can easily sway someone who lacks backbone to do what is being asked. The mind can easily form pictures of what could be desirable and easily sway one to making decisions – whether good or bad. Poor self-esteem can assist advertising in making false promises. In the article entitled, â€Å"In the Shadow of the Image,† written by Stuart and Elizabeth Ewen (2006 p. 207), the authors mentioned the disillusionment of Frank Miller who watched John Wayne movies and got influenced into taking up his own cause against Southeast Asians who simply triggered a bullet on his chest to his dismay. The movies he had watched were meant to boost its audience’s self-esteem but it went further to influence Miller’s way of thinking and perception of other cultural minorities. Due to his poor knowledge of who he really is, he has failed to show respect for others and ultimately based his ego on the outcome of his own cause. According to the Ewens, he felt betrayed by the images he had seen. Miller failed to identify himself properly and now feels depressed that he let himself be influenced by Hollywood. He does not realize that it was his own choices that led him to act on film influences. Low self-esteem can be infectious. A person with poor sense of self will rely on a group of people with the same problem to acknowledge a false common factor. Being part of a group can be advantageous to boost self-esteem but it can go toward the wrong direction if the group exercises its strength by being prejudiced. Biases can take the form of skin color, the way people talk, or even how people move. Vertamae Smart-Grasvenor’s essay entitled, â€Å"When You Meet Estella Smart, You Been Met! † shows how her grandmother actually overcame the problem of prejudice by relying on her sense of self to perceive what is right and wrong. Instead of giving up eating rice to avoid being the butt of many jokes, she decided to â€Å"get rid of nothing that was worth keeping† and continued to eat rice and talk like a Southerner in a northern community. (232) People with poor self-image tend to cover this flaw by making it look like they are superior compared to others simply because they are â€Å"in† or part of a larger group. These people tend to look down on others who do not think the same way that they do. Estella Smart had been the object of many condescending comments because she refused to embrace the impractical way of life that her northern community encouraged. Comments such as, â€Å"Think she is something! She ain’t no better than nobody else! † (232) are obvious signs of jealousy that could have hurt a person who did not find strength in his own identity. However, for people like Estella Smart who know themselves better, gossiping people can say whatever they want for all they care. Another effect of advertising that is truly pushed by poor self-esteem is the fact that people tend to cover up their feelings of insecurity by buying products to make them feel better. Advertisements prey on people’s insecurities and poor self-image to entice its audiences to use their products to boost their self-worth. The Ewens mention a student, Gina Concepcion, who works so hard in their local supermarket just so she can be fashionable and wear Jordache clothing. She thinks that the pants may be very expensive but they â€Å"fit better and she fits better. † (207). Gina obviously bases her self-esteem on how people think about her and her pants. She has become enslaved by her insecurity to belong and had fallen prey to Jordache’s advertising scheme. Advertising and media can be very powerful influences in everyday decision-making but the real root of the problem lies on one’s sense of self. Most people easily fall into the trap of commercials because these ads know how to use their products to cover up for whatever insecurities a person has. If a child had grown up knowing that he has the power to choose what is good and bad for him (instead of grown ups simply telling him to follow instructions), then more people would probably be more resistant to promotional schemes. Knowing that one has the power to direct one’s life is essential to help people fight for what they believe in. Without the realization that destiny is simply in one’s hands, it becomes easy for humans to get depressed and be suffocated by the many crimes that can often be read on newspapers or seen or heard on the news. Not knowing that one has the power to change things or fight against what is wrong can ultimately develop fear in one’s psyche which has led to numerous suicide attempts and successes. Beverly Jackson’s suicide incident that the Ewens mentioned, happened only because the woman felt helpless and hopeless. If she had enough sense of self to know that there are many ways to protect and empower one’s self against crime, then she could be still alive by now. Advertising and pop culture can only devour people who have poor self-image. More often than not, commercialism’s effects on its victims may not be detected because the brain has been deceived to see great solutions to the insecurities that people have. Only people who have been raised to know that they have the distinct power to put direction in their lives by using their choices can inevitably resist the temptations that pop culture has in store for every one. Estella Smart knew this and overcame being a domestic helper (which she despised terribly) by learning how to sew during the evenings after her work. (Smart-Grasvenor 232) It all boils down to how people have been raised. Advertising and media have been goons that continue to affect man’s choices and ways of life. However, the reason behind this success rests on poor self-image. If people learn to develop the power that is within them and use them to do what is good, then pop culture would diminish. It is one’s sense of self that can triumph against the negative influence of any culture. Works Cited Ewen, Stuart and Elizabeth Stuart. â€Å"In the Shadow of the Image. † Reading Culture. Ed. Diana George and John Trimbur. Place Published: Longman, 2006. 205-209. Smart-Grasvenor, Vertamae. â€Å"When You Meet Estella Smart, You Been Met! † Reading Culture. Ed. Diana George and John Trimbur. Place Published: Longman, 2006. 231-234.

William Mackenzie King :: essays research papers

In my background paper I will be talking about William Mackenzie King and how Great he was to our province; I will also talk about his great accomplishments,strength,and weaknesses. And how he achieved his role of being our Prime Minister. William Mackenzie King was the grandson of William Lyon Mackenzie, was born in Kitchener (then they called it berlin) on Dec. 17, 1874 he went to school and Studied hard and got his B.A. in law and also got a degree from the University of Toronto, and also studied at the University of Chicago and Harvard University. William Also became a served as a deputy minister of labour from 1900 to 1908 then he was first Elected to the house of commons in 1908, and succeeded Laurier as a leader of the liberal Party in 1919. King also became a Prime Minister when the liberals won the general Election on Dec. 6, 1921. Even though the Meighen's won the most sets in the general Election of Oct. 29, 1925, King stayed in the office with the help of progressive and Labor members who supported his proposed tariff reductions and an old-age pension Legislation. William had lost his York North seat in the 1925 election but returned to the House of Commons as the member for Prince Albert, following a by- E lection on Feb.15, 1926. William's government was shaken in 1926 by the Revelation that the Customs Department was tainted with corruption and incompetence. King William was also interested in labour coincided with an expansion in manufacturing and a concern elations. King also acted as a conciliator in a number of strikes, his major legislative Achievement being the industrial dispute investigation in the Act of 1907, which delayed Strikes, or lockouts in public utilities or mines until a conciliation board achieved a settlement or published a report. King was defeated in the 1911 for the federal election and in 1917 the Conscription election, but he still maintained his connections with the Liberal party, but during the war acted as a labour consultant and was employed by the Rockefeller Foundation. In 1919 at the Liberal convention King was appointed Laurier's Successor. Two years later the Liberals won a bare majority in the federal election and King became a Prime Minister. He set out to regain the confidence of the farmers in Ontario and western Canada who had supported the new Progressive Party, but his

Effectiveness Of Therapeutic Play Health And Social Care Essay

This chapter dealt with literature mention sing curative drama and painful processs and surveies related to Gate Control Theory. This chapter besides dealt with conceptual model of Melzack and Wall ( 1965 ) Gate Control Theory. CHAPTER-III RESEARCH METHODOLOGY This chapter deals with the methodological analysis selected for measuring the effectivity of curative drama on degree of hurting during endovenous canulation. The function of methodological analysis consists of processs and techniques of carry oning a survey. ( Sharma,1990 ) Methodology is a important portion of the research under which the research worker is able to project a bluish print of the research undertaken RESEARCH APPROACH The subdivision of research attack is the basic process for carry oning a research question. In position of the nature of the job selected and aims to be accomplished, a quantitative appraising research attack was considered appropriate to measure the effectivity of curative drama before making endovenous canulation among kids admitted in selected infirmary, Salem. RESEARCH DESIGN Research design is the overall program for turn toing research worker ‘s inquiries including specification for heightening the survey ‘s unity. ( Polit and Beck, 2004 ) Choice of design is based on the intent of the survey. The research design adopted for the survey was Non-equivalent Post trial merely control group design. Group Day 1 Experimental group X O1 Control group O1 Fig-3.1: Conventional representation of research design Keies: Ten: Intervention on curative drama. O1: Post-test merely to measure the degree of hurting during endovenous canulation. VARIABLES UNDER STUDY: A variable is a mensurable or potentially mensurable constituent of an object or event that may fluctuate in quality or measure from one person, object or event to another single object or event of the same general category. ( Basavanthappa, 1998 ) The variables under the survey was the followers, Independent variable: Harmonizing to Polit and Hungler, ( 1999 ) the independent variable is believed to care or act upon the behavior and thoughts. In this survey the independent variable refers to curative drama before making endovenous canulation. Dependent Variable: The dependant variable is the variable, the research worker is interested in understanding, explicating and predating. ( Polit and Hungler, 1999 ) In this survey the dependant variable refers to the degree of hurting during endovenous canulation among kids. Extraneous Variable: The variables that are present in research environment which may interfere with research findings by moving as unwanted independent variable. ( Woods and Khan, 1994 ) In this survey it refers to selected demographic variables such as age in old ages, gender and behavioral response to endovenous canulation. Setting OF THE STUDY: The scene of the survey is the physical location and status in which information aggregation takes topographic point. ( Polit and Hungler, 2009 ) The survey was conducted in Pranav Hospital, Salem. It is located near to New Bus Stand and about 2kms distance from the establishment, where the research worker is analyzing. The infirmary is 150 stratified multi forte infirmary with 30 bed in Paediatric unit. Population: Harmonizing to Polit and Beck. , ( 2004 ) population is the full collection of instances in which a research worker is interested. Population may be of two types, accessible population and mark population. In this survey two are described. Target Population: It refers to the population that the research worker wishes to do a generalization. In this research the mark population was kids acquiring admitted in Pranav Hospital. Accessible Population: It refers to the sum of instances which confirm to the designed standards and which is accessible to the research worker as the pool of topics or objects. In this survey the population consisted of kids acquiring admitted in Pranav Hospital who were undergoing endovenous canulation during the period of survey. Sample: Harmonizing to Polit and Beck. , ( 2004 ) sampling is the procedure of choosing a part of population to stand for the full population. Sample is the subset of population elements. In this survey the samples selected from kids of age group 3-6 old ages undergoing endovenous canulation in Pranav Hospital who fulfil the inclusion standards. Sampling TECHNIQUE AND SAMPLE SIZE Thomas. , ( 1990 ) defines trying is the procedure of choosing units for survey from a population. In this survey Purposive sampling technique was used to choose sample. Sample size was 20 for control group and 20 for experimental group. CRITERIA FOR SAMPLE SELECTION Inclusion Standards: The topic was selected based on the preset standards, aˆ? Children between the age group of 3-6yrs. aˆ? Children who had admitted in pediatric ward for the intervention through endovenous canulation. Exclusion Standards: aˆ? Mentally challenged kids. aˆ? Children with critically sick or of exigency admittance. DESCRIPTION AND INTERPRETATION OF TOOLS The instrument selected in research must be vechile that obtain best informations for pulling decision to the survey. ( Treece and Treece, 1986 ) The tool developed based on the information gathered from relevant literature reappraisal. The content cogency of the demographic informations and independent variable was established by obtaining sentiment from 5 experts ( 3 Nursing experts and 2 Medical experts ) . Tool -1: Demographic informations: It includes age in old ages, gender, behavioral response to endovenous canulation of the kid. Demographic information of the instrument was non scored but used for descriptive analysis. Tool-2: Wong-Baker Faces Pain Rating Scale: This evaluation graduated table is recommended for kids of ages 3and older. It consists of mark 0,2,4,6,8,10. During the clip of endovenous canulation the facial look of the kid was assessed by the research worker with this hurting graduated table. Face 0-no injury, Face 2-hurts merely a small spot, Face 4-hurts a little more, Face 6-hurts even more, Face 8-hurts a whole batch, Face 10-hurt every bit much as we can conceive of. Based on the hiting the hurting degree was assessed. Development of curative drama for direction of painful processs: A curative drama on direction of painful processs was prepared to diminish the degree of hurting during endovenous canulation. The stuffs used were venflon without stillet, plaster, stuffed doll with endovenous injection site, splint. The presentation was done by the research worker utilizing the needed stuffs and so the kid was allowed to pattern the endovenous canulation for the doll. This method was done before making endovenous canulation to the kid by the staff nurse. VALIDITY OF THE TOOL AND INDEPENDENT VARIABLE: The content was validated by the same 5 experts who validated the tool ( demographic variable ) and independent variable as per the standard. Harmonizing to experts suggestions the necessary images were included in the independent variable. It was translated in Tamil and once more retranslated in English by the linguistic communication experts severally. PILOT STUDY: Pilot survey is the little scale version or a trail tally done in readying for major survey. ( Polit and Hungler, 1999 ) The Pilot survey was conducted in SKS Hospital at Salem. After acquiring the written permission from concerned authorization, researcher conducted survey from 4.08.2010 to 11.08.2010 among kids who underwent endovenous canulation. The intent of the survey was explained to the samples and their parent every bit good as written consent was obtained from them. The entire size was 2 for control group and 2 for experimental group. Purposive sampling technique was used for sample choice. For the control group without giving intercession, the degree of hurting was assessed. A concise information analysis done by utilizing descriptive and illative statistics. The consequence of the survey showed the average station trial degree of hurting for control group as 90 % and for experimental group as 50 % . After that the ‘t ‘ value was calculated to happen out the important difference between the degree of hurting for control group and experimental group at P & lt ; 0.05 degree of significance. No important difference was seen between the control group and experimental group. No association was found between station trial degree of hurting and their age, gender and behavioral response of the kid. Since the sample size was merely 2 for control group and 2 for the experimental group. so the survey was non found as important in ‘t ‘ trial and chi-square trial. DATACOLLECTION PROCEDURE: Harmonizing to Polit and Hungler. , ( 1999 ) , â€Å" Data aggregation is the assemblage of information needed to turn to a research job † . Data aggregation for the survey was done from 18.08.2010 to 05.09.2010 in Pranav Hospital at Salem. Initially the research worker got the permission from the concerned authorization. Then the population were identified from the kids who have got admitted in the infirmary were selected by utilizing purposive sampling technique based on the inclusion standards. The sample size was 20 kids as control group and 20 as experimental group and the intent of the survey was explained to the samples and their parent every bit good as willingness to take part was assured by taking written consent of the parent of each sample and giving confidence for maintaining their information confidentially. At first the control group was selected and no intercession was given. On the twenty-four hours of admittance the hurting degree was assessed, during endovenous canulation by utilizing Wong-Baker Faces Pain Rating Scale. After the control group got finished, the experimental group was selected by purposive sampling technique. On day-1, after the kid got admitted, the parents and the kid were introduced by the research worker. The intercession on curative drama given. A particular room was provided to them in the presence of playthings. The research worker clearly explained and taught about the curative drama by utilizing a stuffed doll and the other needful stuffs. The research worker demonstrated the curative drama. Then the research worker made the kid to pattern the endovenous canulation on the doll by doing an unreal endovenous canulation site utilizing a venflon without stillet. After the intercession the research worker identified that the kid got relaxation from the emphasis of hospitalization. The continuance of the intercession was 20 proceedingss. After the intercession the kid was made to be ready for endovenous canulation. The endovenous canulation was done by the staff nurse. The post-test degree of hurting was assessed during the endovenous canulation by utilizing the same tool. Plan FOR DATA ANALYSIS Collected informations were planned for analysis by utilizing the frequence distribution, descriptive ststistics ( mean, SD, average mark per centum ) and illative statistics ( pupil ‘t ‘ trial, Chi-square trial ) .This was done to happen out the effectivity of curative drama degree of hurting among kids who underwent endovenous canulation. Summary This chapter dealt with the methodological analysis of how the research worker had planned and organized for the informations aggregation, the method of hiting and description of tool, pilot survey, informations aggregation process and program for informations analysis.

A Critique of ABA Productions’ Essay

ABA Productions musical interpretation of J. M. Barrie’s well-loved children’s story rekindled in its audience the desire to soar in the air, dance with fairies and swim with mermaids. It is currently on its Asian Tour and will be shown in the Hong Kong Academy for Performing Arts Lyric Theater on June 1, 2007. The story begins when Peter Pan teaches three children (Wendy, John and Michael Darling) how to fly using their happy thoughts and fairy dust from a little pixie named Tinkerbell. Mystery and adventure unravels excitingly as they meet lost boys (and girls) who are serious about being children for the rest of their lives, Indians under the leadership of Princess Tiger Lily, mermaids who can dance gracefully, and terribly funny pirates! Captain Hook, the leader of these buccaneers is Peter Pan’s most formidable opponent and almost succeeded in eliminating all of Neverland. But of course, Peter Pan saved the day! Considering that the play’s creative core is heavy with renowned professionals from all over the world, it probably took its Executive Producer-Director, Matthew Gregory, years of happy thoughts and tons of fairy dust to make his team create such a cohesive yet vibrant production that seemed to be perfect in all aspects. Gregory wonderfully intertwined very good lighting, ingenuous stage design (which was imported from China), spectacular effects, innovative technology and impressive music (composed by famous composer, Karl Jenkins) to heighten or downplay the mood of every scene. Tracy Nunnally, the flying director, proved his prowess as the flying actors glided on and off the stage with comfort and ease that seemed to be just a natural thing to do. The make-up and costumes (especially for the mermaids who can walk with their fins) brought out the very nature of each character and drew the audience even more into the story. Praises to Elaine Wade and Carol Bloomfield for such beautiful and imaginative costumes! Thirteen year old Ryutaro Yanagita (playing Peter Pan) amazed everyone with his relentless energy and stunts on the ground and in the air. The choreography of popular Filipino choreographer, Kitty Aguila-Cortes, required a lot of running, jumping and break dancing moves but you will never hear this boy catch his breath†¦ only the audience does. One’s spirit cannot help but join him fly as he zooms beyond the stage and above the crowd. Only one character in the play seemed to lack enough humor or rapport with the audience – Nana, the nurse dog. The actor portrayed the role well but one is left thinking if there were scenes that should have focused on this character’s antics to add more spice to the fuss. Peter Pan’s message is the answer to man’s quest for eternal youth: Keep your happy thoughts alive in you heart and have faith in yourself and others. ABA Productions effectively conveyed this theme as every person in the audience felt so much happier and youthful after the play. This is one spectacular and powerful show that no child or child at heart should ever miss!

Washingtons Farewell Address

Washingtons Farewell Address Time was running fast and the period that George Washington was to be in office had come to an end. Being the first president and having seen what the country needed, Washington felt obliged to leave the country in a peaceful state.Advertising We will write a custom essay sample on Washington’s Farewell Address specifically for you for only $16.05 $11/page Learn More Citizens were in a state of confusion, unable to imagine a government without Washington. To help in restoring people’s confidence in the succeeding regime, he decided to sensitize the public that leaders cannot achieve anything on their own. Moreover, he touches on various issues that are critical for prosperity of America. Addressing the nation, Washington begins by insisting on the importance of unity to the American people. He warns the Americans that unity of all states is paramount in protection of their freedom (Washington, 2004). He continues by stating that the greatest en emy of America will be the person whose main agenda will be to divide Americans along any ideologies. In this regard, Washington wants all Americans irrespective of religion, gender, ethnicity or race to work towards enhancing the culture of togetherness. Citizens should first of all consider themselves as Americans before grouping themselves along other aspects. It should be noted that Americans are not exhorted to stick together in good times only, but also in hard times for example during credit crunch (Whitney, 2003). It is upon every citizen to avoid any person who seems to interfere with the unity of the American States. The west will need some products from the east same with the south and the north. Washington enumerates the benefits received so far through combined effort, and the many more that are expected. Additionally, he highlights the dangers of a divided nation. In addition, Washington points out the dangers that can occur if political parties are used wrongly. The F ederalist Party, which selectively promoted interests of some people, adds to the weight of Washington’s point that political parties can be manipulated. He argues that political parties are necessary in any human society, but warns that they should be accepted with a pinch of salt (Washington, 2004). Washington emphasizes that the tendency of political parties to take sides in foreign matters like War is harmful to the country. According to him, the country will be better off if it remained neutral regarding foreign matters.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More In his view, America should refrain from making permanent friends or enemies since this will lead to partiality which is not good for the nation. Washington warns that political parties are only beneficial in dictatorial governments. However, they must be placed under control in democratic governments since they h ave a tendency of diverging attention of governments from critical issues. Furthermore, Washington coaxes Americans to always protect and uphold the new constitution. He tells them that though the constitution might not address every issue that they would have wanted, it is a mile stone in steps towards controlling the nation. In this regard, Washington urges Americans to protect the constitution from power hungry politicians, who will seek to weaken it for their selfish interests in the name of developing the nation (Hargrove, 2000). Though he categorically states that he does not think he has been a good president, Washington warns that human beings get intoxicated by power. Consequently, he warns Americans to be careful with whom they choose to lead them. Stressing on the importance of the constitution and the negative impacts of political parties, Washington points out the benefits of decentralized method of governorship (Whitney, 2003). Americans are encouraged to ensure that t oo much power is not concentrated in one office, because this will lead to despotic and diabolic dictators whose main agenda will be serving personal interests. Moreover, he wants the succeeding governments to avoid public debts. While he accepts that debts are sometimes inevitable, he wants governments to pay back as soon as possible because debts enslave nations. However, Washington goes ahead to state that this does not imply that the nation should not offer financial assistance. Most importantly, Washington stresses on the importance of peace by outlining the effects of rebellions. Washington emphasizes on the role of religion in society. He says that religion is a fundamental ingredient in enhancing morality. He argues that it is difficult for a leader to brag of good leadership qualities without a religious background. Religiosity instills good behavior in people and thus will play an important role in ensuring that there is unity and harmony among citizens (Washington, 2004). On top of that, Washington underscores the importance of education in development of a nation. He tells Americans that the nation will prosper only if the average level of education is increased.Advertising We will write a custom essay sample on Washington’s Farewell Address specifically for you for only $16.05 $11/page Learn More Having been a president, Washington knows what the country needs for prosperity. He points out what he thinks has made his time in office successful. Though he is leaving office, Washington wants Americans to know that they are moving in the good direction. Lastly, Washington is aware of the fact that his advice might not be taken serious at that point in time, but he hopes one day people will reflect on what he says for guidance. References Hargrove, J. (2000). Washington’s Farewell Address: History Speak. Dayton: Lorenz Educational Press. Washington, G. (2004). Washington’s Farewell Address to the People of the United States. Washington: Government Printing Office. Whitney, G. (2003). American Presidents: Farewell Messages to the Nation, 1796-2001. Lanham: Lexington Books.

For Example in French and Its Synonyms

'For Example' in French and Its Synonyms We say for example when we want to illustrate, expand upon, or explain something, and so do the French, who say par example.  Same construction, same meaning. Par exemple is also one of those everyday expressions thats just as common in French as it is in English. In fact, its one of the ​most common phrases in the French language, along with such famous expressions as  bon appà ©tit,  dà ©j vu, and  je taime. Here are a couple of examples of how to use par exemple: Il est important de faire du sport. On peut, par exemple, faire du tai chi.It’s important to practice a sport. You can, for example, practice tai chi. On pourrait proposer ce garà §on, par exemple, a toutes les filles.We could suggest this boy, for example, to all the girls. Par Exemple Without a Verb Note that when using par exemple, we often omit part of the sentence, which is implied. Il est important de faire du sport : du tai chi, par exemple.It’s important to practice a sport: tai chi, for example. The repetitive words â€Å"one can practice† are implied after the colon in the above English language example. Synonyms of Par Exemple There are two approximate  synonyms for par exemple in French but nothing as direct as the English for instance. As French instructors will tell you, French is poor in vocabulary, rich in syntax. So instead of par exemple, you could say: Ansi, meaning literally  thus  or thereforeThis word is quite old-fashioned and not used as much as par exemple.Il aime les fruits. Ainsi, il mange une banane tous les jours.He likes fruits. Thus, he eats a banana every day.Comme, meaning literally such asTu peux manger quelque chose de là ©ger. Comme un fruit.You can eat something light. Such as (or Like) a piece of fruit. Meaning of the French Expression Ça Par Exemple Ça par example  is an interjection that expresses surprise and sometimes disapproval, but not always. The expression is  a bit old-fashioned, though, and it’s not so common these days. Instead, a French speaker today would probably prefer a more literal expression like, Je ne peux pas le croire, or â€Å"I can’t believe it.† Finalement, aprà ¨s t’avoir fait la cour pendant des mois, il t’a posà © un lapin! Ça par exemple!Finally, after courting you for months, he stood you up! I can’t believe it! Mistakes to Avoid When Using Par Exemple The word exemple in French is written with an e in the middle, not the  a  we use in the English word â€Å"example.† Also, the for is not translated as pour (literally for) but as par (literally by). So the  French expression literally translates to by example, and many French speakers  make the mistake of saying by   (instead of for) when they try to say for example in English.

Health Disparities Assignment Example | Topics and Well Written Essays - 750 words

Health Disparities - Assignment Example There is a detail, analysis in the paper of the solution to the disparity and the people involved. The plan, implementation, track of the plan and assessment of the project is discussed in detail. The research paper then gives a conclusion on a wider scope of the whole country should the disparity go viral in the whole country. Atmore Community Hospital is well equipped with proper functioning structures and departments in Atmore (Baptist Health Care). However, the rate of increase in population and obesity in the community has presented a problem of lack of access to the hospital. Obesity is increasing in the community and most of the affected citizens cannot walk. The region is 8.4 square miles; this vast distance makes it difficult to patients to access services of the hospital quickly. The current development warrants this disparity to be eliminated with a possible solution. The lack of access to much needed health care services has made this fact a disparity that needs immediate attention and possible solutions. Atmore lies on an area of 22 km2, and the region has a high density of people totaling 922.5 people per square mile according to the last census p 2000. The population is growing daily, and most people have difficulties in accessing hospitals due to distance. The cost of treatment is expensive, and most people are unable to afford it, and wide area making it impossible to serve all people. The possible solutions include the introduction of mobile clinics to cater for the vast wide region. Implementation of affordable health care incentives, to accommodate the aged and the poor health care (Ungar). The incentive that includes controlling premiums of health insurance to affordable levels. The proposed solutions can only be achieved if they receive maximum cooperation from the leadership of Alabama State both financially and deliberation of laws. The leadership is charged with the responsibility of ensuring the medical department has enough

Coping with Stress Essay Example | Topics and Well Written Essays - 250 words

Coping with Stress - Essay Example The major cause of stress in my life is the psychological factor. My aims are always very high and I put in all my efforts to achieve my goal and target. I have always managed to keep up to the expectations of the people and this is the major reason of my stress. The fear of not keeping up to the expectations of other people always keeps me under stress. This stress keeps me under pressure, constant headache, cold, stomach ache, afraid to express myself in front of people; the efficiency of my work is also reduced due to this stress (Lazarus, & Folkman, 1984). A proper strategy must be designed in order to cope up with this stressful condition in order to make myself capable of achieving my goals and aims. First I must make myself realize that nobody can be perfect and that mistakes can be made by everyone. I must try to relax myself through meditation and certain medications so that I can get relieved of the stress. These techniques will certainly get me out of the stressful condition because the best solution of getting relieved from stress is meditation (Lazarus,

Operations and logistics management Essay Example | Topics and Well Written Essays - 500 words

Operations and logistics management - Essay Example This makes the task easier since payments are made online and the registration process is simple and very easy to understand. Since the data is usually fed into the client side computer, the aspect of reaching out to the already registered customers through the database helps the company in spreading its message, getting their point across to the relevant target audiences and so on and so forth. (Cade, 1996) The negative aspects include the manner in which verification still needs to be done through the physical presence of a person, especially at the airport terminal where the online booking is re-confirmed and there have been instances when the travelers have returned due to missing information, all of which cannot be made available online. This is a very cumbersome process for the traveler and he undergoes agony and distress at the hands of the authorities. At other times, visa restrictions and incomplete data has accounted for a number of different problems as well. However this style of service (online booking) has been on the development side and more and more travelers are booking their tickets online, so as to save on fuel and time constraints. This is a busy world where business people have issues dealing with certain problems and hence they find it best to book tickets online and earn rewards as well. (Griffin, 2002) On the flip side, for a newbie traveler this can pose problems since he might encounter different problems at the hands of the online booking form, the agent or the whole service in essence. Hence there could be a number of improvements made within the related circles. For one, they could adopt a more comprehensive cover for the potential customer who is the traveler at the end of the day. They could offer services which are readily available when the customer makes a physical appearance at the travel agent’s office. (Molina, 2001) They can avoid the litigation measures and

The Strategic Group Mapping Model Marketing Essay

The Strategic Group Mapping Model Marketing Essay For the purpose of this report, the industry of choice was the cereal industry. The cereal industry is highly competitive with numerous businesses competing for an increased market share. The cereal industry is influenced by customer spending and customer lifestyle. In recent years, consumer behaviour has altered with customers becoming more health conscious. As a result of this, business within the cereal industry have introduced new products and modified existing products to appeal to health conscious customers. Based on research conduct, the following trends were identified within the cereal industry: Consumer behaviour changes Health conscious customers The main businesses within the cereal industry are Kelloggs, Nestlà ©, Weetabix, Flahavans and Odlums. Breakfast apart from being a necessity for breaking the fast, it is also seen as a social ritual amongst the majority of cultures around the world.  [1]   Three main trends emerge from an analysis of the industry: Acquisitions, Automation and Consolidation. The nature of the cereal industry is oligopoly as there are just a few firms dominating the industry. The key players were identified as Kelloggs, Origin Enterprises (Odlums), Nestle, Weetabix and Finegrove Holdings Ltd. (Flahavans).The breakfast cereal industry can be divided into two categories; hot breakfast cereals and Ready to Eat (RTE). The key drivers to operate in this industry were identified as: Reformulation of nutritional ingredient, Product differentiation, Contracts for raw materials, Economies of Scale and Creative advertising. The industry as a whole has an abundance external macro environment factors which are clearly seen in the PESTLE. Porters five forces identified medium barriers to entry, threat of substitutions and supplier power, but highlighted high buyer power and competitive rivalry. From using strategic mapping it was emphasised that players in the industry modernised /changed their strategies to respond to key trends in the industry. From analysing the five key players in the industry, it is clear that all have similar product diversification, product development (Ansoff growth matrix) Strengths, weaknesses, opportunities and threats(SWOT Framework). Industry Landscape There were three key trends found from the players in the cereal industry. Kelloggs have consolidated 42 business websites into one website in order to give a clearer brand identity and to enhance the customer experience. In relation to automation, these players currently use technological advanced machinery to aid them in production and packaging. Finally in May 2012, 60% of shares from the Weetabix Food Company have been acquired by Chinas Bright Food Group while the remaining 40% is owned by Lion Capital. From these trends, there are issues that affect these players, in terms of market saturation and fluctuating prices for wheat and oats. These are potential threats for this industry as reported by Business Insights which states; cereal products have reached a level of saturation in many Western markets, so adding value and following consumer desires will be key to successful product lines. In order to combat this market saturation, businesses need to research, understand and acknowledge consumers requirements. The fluctuating prices of oats and wheat could affect each business within the cereal industry. The price fluctuations are a result of difficulties experienced during the growing seasonal period. Rising prices due to increasing costs for logistics and ingredients are primarily going to affect the breakfast cereal industry and its key players in the future. Cereal products could be sourced globally; however, there is a decline in international cereal production due to weather conditions  [2]  . If this continues, it could lead to cereal prices escalating and increases being passed down the distribution channel. There is increasing pressure for new product development amongst the industries key players. This could potentially increase market share and enhance revenue for the niche players such as Flahavans and Odlums, while allowing market leaders such as Kelloggs the opportunity to prevent smaller businesses from obtaining market growth. There is an increase in health conscious customers and in the future, this may define the product lines produced by the key players. From the acquisition of Weetabix, Bright Food Group has vowed to globally expand the Weetabix business by entering the growing breakfast cereal market within Asia. Changes to food consumption patterns within Asia have resulted in businesses entering Asian regions and selling food and beverages to consumers. Nationally, the cereal industry is worth à ¢Ã¢â‚¬Å¡Ã‚ ¬200 million per year with a profit between 40 45%. In relation to the current market position of these players, Kelloggs would be classed as the leader due to a 44% market share. With Nestle and Weetabix as the market followers, these businesses have a sizeable market share and remain competitive within this industry. The niche players, Flahavans and Odlums, are not as profitable as competitors, particularly Odlums who do not provide an extensive range of products. Competitive rivalries could arise between these industry players, as all competitors have similar products aiming at similar target markets. The threat of substitutes is also an issue for these players; as there is a rise in own brand products, such as Dunnes Stores and Tesco. These products are being introduced into the market due to the changing consumer spending habits. As this industry could be seen as oligopolistic, the power over suppliers and buyer could potentially increase, however for the niche players, the competition could intensify. Generally the cereal industry targets family oriented markets. In relation to Kelloggs and Nestle, they could be seen to target children, as these players introduce characters to their brands in order for the children to be attracted to these products. Weetabix, Flahavans and Odlums target mature audiences which can be seen to be under the family orientated market. For each key player, they must hold competitive advantage in order to sustain the market. The threshold resources that any player should have to operate within this industry include; finance, customer loyalty, brand awareness and a wide product range. Unique resources, such as Flahavans and Odlums, are particularly focused on the Irish aspects of the product. This involves the methods of producing the product and jobs that are created within the country. Irish consumers are value driven, however Irish products are important to these consumers. In previous years, Kelloggss held a very dominant position within the industry, however this has changed substantially as more competitors have entered the market and have impacted the profit obtained by Kelloggs. In 2010, there was a net income rise of Kelloggss, which has since fallen from $1.2 billion to $961 million and emphasises a dramatic decrease. In 2012, the share price of the business was volatile as it declined to $46.33 in July, however increased to an acceptable price of approximately $60 in December. The size of Kelloggs reduces the threat of a takeover occurring and exiting the market would not be foreseeable for Kelloggs. Kelloggs use of Corporate Social Responsibility (CSR) is at the forefront when communicating with customers. This is highly evident in Give a child a breakfast campaign launched in October 2011 as this campaign highlighted the benefits of children eating breakfast. By highlighting this campaign, it improved the public perception of the company. Financial reports released for 2012, illustrated that the Nestle group as a whole had a successful financial year. It shows an increase in profit for the year by $1.8 billion. The cereal range of the business is represented in this figure which displays a positive financial performance for Nestle. Previously, Nestle has experienced a negative public image; Nestlà © attempts to divert criticism of its baby food marketing activities  [3]  . Nestle continuously attempt to improve their CSR identity within the eyes of the public. Bright Food Group generated revenues of approximately  £7.5 billion last year which indicates it has a large resource base to expand the Weetabix brand into more foreign markets. The acquisition of Weetabix would indicate that there is a high demand for cereal products globally as well as within its existing markets. The Weetabix brand has a long association with the British and Irish markets and has successfully reflected a positive brand image. However, the recent acquisition could have a positive and negative impact as it could be viewed as the loss of another indigenous company to a foreign multinational and may dilute the brand value. As Flahavans is a privately owned family operated business and similar to Weetabix, is not listed on any stock exchange. Flahavans is an established brand and retains the majority of the market share in relation to hot cereal breakfast in Ireland. This brand has a positive image among Irish customers and assisted the expansion into markets such as the UK and US. Flahavans is associated with Bord Bia and outlines the nutritional value of eating porridge as part of a healthy balanced diet. As the business is proud of its heritage and is a small player within the industry, the possibility of an acquisition may be unattractive to an established player. Odlums is part of the Origin Enterprise Group, which is listed on the Irish Stock Exchange and experienced an increased share price within the last year. The Odlums brand is well known within Ireland, primarily for their baking products. It could be perceived that the public have less recognition for the porridge range. The brand image is viewed positively and is also associated with Bord Bia. Within the cereal industry, there are certain aspects which could affect key players in the future. In terms of Kelloggs, they have primarily grown through merger and acquisitions. If all the key players follow this trend and grow like Kelloggs, they could possibly maintain market share growth. Further brand building of key players, could allow for growth in new divisions, for example Weetabix introducing a new range of biscuits. The majority of dominating businesses have a strong portfolio of products with great brand identity amongst its market share. If the key players continue to invest and grow their brand portfolio, it would be expected to have a positive long-term effect on those businesses. There is a possibility of a new pecking order in terms of the hot breakfast cereal market segment. At present, Flahavans is the market leader in this category. However, Kelloggs have developed a product, Kelloggs Corn Flake Porridge  [4]  , to compete against Flahavans porridge. This product has not been launched in Ireland, but could potentially dominate the market in the future. Currently, the key players are extending the life of their consumer recognisable products rather than removing them from the market place.  [5]  Customers would be willing to purchase familiar products and be more inclined to purchase new products launched by a trusted brand. The key players have adopted an extension strategy of their products. From analysis of the Ansoff Matrix  [6]  on the key players, it was evident that they had the same strategy which included the retention of existing customers and attraction of new customers by means of product development and product diversification. The key players are currently adopting marketing strategies to ensure that their brands are in the evoked set of their target markets while going through the decision making process and the customer chooses their product. HRM Strategies Nestles mergers and acquisitions provides the business with a wider selection of employees which can be used strategically to further develop the companys competitive advantage. However, this method may not be feasible as employees may feel their opinions to be underappreciated and lack participation with front line decisions. In the case of Weetabix, their use of motivational goals drives their use of HRM, which furthers their competitive advantage by providing a recognised and admirable work environment, which could be then used strategically to attract additional talented candidates. In comparison to its competitors, Flavaghans is a considerably smaller company, mainly because of its family ethos. These sorts of companies generally limit new additions of staffing in order to reduce costs. However with the utilisation of their flat hierarchy which enables all departments to work together closely, this allows for a competitive advantage, which does not directly affect necessary recruitment and selection. In a sense Flavaghans has used their limit of recruiting for a more quality staffing experience which then follows through to competitive advantage. Odlums have used their HRM strategies competitively in order to gain talented managerial staff in the company. This can be seen in their quality staff members, who have all had quality previous employment and education. This is a clear competitive advantage for odlums, and has formed them as an elite group of staff. Kelloggs, although they use extensive research and development which effectively provides solid results and provides a clear competitive advantage. It has been recognised that although management positions are favourable, their staff motivation and drives are low, therefore we can indicate that HRM strategies are not of concern to Kelloggs.  · Are the Strategic HRM policies of the key players in alignment with its overall strategy? In essence Nestles vision of good food, good life is very much in alligment with its strategic HRM policies. Through the use of mergers and acquistions, Nestle has managed to collect different types of talent, in order to provide quality behind its overall strategy of good life, good food in its product. External Environmental Analysis Strategic Group Mapping Model Strategic Group Mapping Analysis Nestle is identified with having a high variety of products coupled with a high average price of à ¢Ã¢â‚¬Å¡Ã‚ ¬3.53per 500g Kelloggs is on par with Nestle however Kelloggs have a larger variety of products and slightly higher average price of à ¢Ã¢â‚¬Å¡Ã‚ ¬ 3.54per 500g. Both breakfast cereal companies are positioned as having a large variety of products with a high retail price targeting the same market segments. Kelloggs target families with products such as cornflakes, rice crispies , frosties , all bran, crunchy nut and coco pops as well as the health conscious adult woman with their special k range  [7]  . Nestle target families with products such as nestle cornflakes, cheerios. Target kids and teens with nesquick, cookie crisp,cocoa puffs products and their adult with their fitness range.  [8]   Weetabix is more differentiated from Nestle and Kelloggs. Weetabix primarily targets the health conscience consumer market segment whereas Nestle and Kelloggs target a proportion of that segment. Weetabix is identified with having a low variety of products combined with a high average price à ¢Ã¢â‚¬Å¡Ã‚ ¬3.49per 500g. Weetabix is a market leader with a 12% market share  [9]  (just behind Kellogg which leads brand sales with a 42% value share)  [10]   Flahavans is a market leader in the hot breakfast market segment with a 65% share of the hot breakfast cereal market  [11]  and a 7 % share of the overall breakfast market  [12]  .they have undertaken a hybrid strategy since 2008 by extending their product range and making their product more convenient to the consumer i.e quick oats. flahavans is identified with having a low variety of products (i.e hot oats) coupled with a low average price à ¢Ã¢â‚¬Å¡Ã‚ ¬1.25 per 500g.flahavans solely targets the health conscience individual/families. Odlums holds a relatively small proportion of the hot breakfast cereal market and is identified with having a low variety of products combined with a low average price of à ¢Ã¢â‚¬Å¡Ã‚ ¬1.15 per 500g. Kelloggs and Nestle are the most expensive of the companies, their higher price is justified by their larger variety of product offered. Weetabix, Flahavans and Odlums are the least expensive of the companies with is due to their low product range however their prices may increase in the further due to the perceived customer benefits of their products. Internal Strategic Capability Analysis Kelloggs Company Background The Kelloggs Company was established in 1906 by W.K. Kellogg. By continuing to use the same technique in producing the product since this time, the Kelloggs brand has grown successfully over the last 100 years with products reaching 180 countries worldwide. Kelloggs primarily produce breakfast cereal products, along with toaster pastries and snacks, such as, cereal bars and winders. In 1922, the Kelloggs company arrived in Ireland with products being sold throughout the country. As Kelloggs now is the leading brand in the breakfast cereal industry in Ireland and the UK, the business was one of the first to introduce nutritional labelling on their packaging, back in the 1930s. With their successful launch in the 1950s of the cereal products Frosties and Special K, in the 1980s new products, such as Crunchy Nut Corn Flakes, was launched into the Irish market. The W.K. Kellogg Institute for Food and Nutrition Research was opened in 1997. This is where the engineers, nutritionists and food scientists would investigate the quality of the produce used. This facility also catered for the alternation in the reduction of salt used in breakfast cereals in 2010, along with vitamin D been added for children in 2011. The Kelloggs Company have various locations worldwide including North America, Europe Middle East, Asia, Africa, Oceania and Latin South America. The Headquarters for Kelloggs is located in Michigan. Kelloggs Cultural Web Model Kelloggs Ansoff Product / Market Growth Matrix Market Penetration By utilising this strategy, this would benefit Kelloggs in terms of continuing to remain competitive within the market and stabilising their position as a market leader within Ireland and UK. Over the years Kelloggs have dramatically increased their product range to cater for a wider customer base. Kelloggs provides cereals for children and adults to accommodate for their different lifestyle requirements. By continuing to penetration this market at a relatively low risk for the business, Kelloggs would need to implement a strategy in order to maintain their market share by using their existing products while retaining their current customers. This strategy would need to be developed by increasing brand awareness of their products, for example charity events or competitions, in order to remind customer their products. Product re-launch could be another penetration for Kelloggs in terms of retaining their existing customers. Through customer involvement and push marketing strategies, these methods could help Kelloggs to secure their market share or have the possibility of increasing their customer base. New Products and Services As the cereal industry is a competitive market and developing the ability to be distinctive from the existing competitors could be a challenge for Kelloggs. In order to increase the customer base, Kelloggs developed products in the areas if toaster pastries and snacks. These developments allowed the business to explore new products while retaining their existing customers. Market development Market development is an important aspect for Kelloggs to grow within the cereal market. Currently Kelloggs offer a porridge product which is available in South Africa however are not obtainable within Ireland and the UK. Gluten free products from the US are also not available within these countries. These products could have a dramatic effect if Kelloggs introduced these products into the Irish and UK market, as it could heighten the competition amongst competitors and attract new customers to their products. Conglomerate Diversification In order for Kelloggs to diversify into an unrelated market would be a difficult challenge for the business. A market that Kelloggs have diversified into is the snack food market. This is evident from the acquisition of Pringles in early 2012. This market could be seen to be difficult to operate as it does not relate to the cereal industry and the business may not have the necessary knowledge of the snack food industry. Nestle Nestle Company Background Nestle was founded in 1866. As the company began to grow, it merged with another established company, Anglo-Swiss Condensed Milk Company in 1905. From this merger, Nestle acquired Rowntrees of York in 1988. Within Ireland and UK, Nestle is one of the key players in the food industry with 19 locations employing over 7000 staff. Nestle is also one of the key exporters for these two countries, with exporting products over  £300 million worth to 50 countries worldwide every year. With the mergers and acquisitions previously mentioned, this gave Nestle the ability to diversify their product portfolio to cater to a wider target audience. Nestle Ireland and UK expanded to sister companies such as Nestle Professional, Nestle Waters, Nestle Nutrition, Nestle Purina Petcare, Lactalis Nestle Chilled Dairy Company Ltd, Cereal Partners UK, Nespresso and Jenny Craig. With these sister companies, Nestle was able to produce popular brands such as, breakfast cereals Shreddies and Cheerios, Go Cat pet food, Nescafe, Kit Kat and beverages Nestle water and Nesquik. Nestle have Headquarters in Ireland and UK, with their factories primarily in the UK. Globally, Nestle are located in Africa, Oceania, Europe, and Asia and North and South America. Nestle Cultural Web Model Nestle Cultural Web Analysis Paradigm Nestles ethos Good food, good life is a clear indicator of where nestles drive originates. This can be clearly defined as Nestles collective experience which is applied to situations in order to make sense of strategy. For example nestles acquisition of Alcon Laboratories Inc. provided an increase of food technology competencies behind their foods thus confirming their initial ethos of good food, good life. Stories: Nestlà ©s is regarded as the largest food business company in the world; this has been experienced through the use of mergers and acquisitions and primary food nutrition values. Nestle acquired Crosse Blackwell in 1950 and Rowntree Mackintosh in 1988 to name a few. It operates in 86 countries and is the largest shareholder of LOreal. It has also been ranked at 1 in the fortune global 500. However, Nestle cereals received bad press in 2011, with the accusations of incorrect nutritional information on their cereal products. This apposed their believes of nutritional value in good food. Symbols: Nestle is a Swiss made multinational country which strives in power and direction. It is a professional company, which has used mergers and acquisitions to its advantage in its early years and continues in this fashion today. Nestle receives great admiration publicly. Power: Nestles power structure is very hierarchical, many field employees feel like progression is limited and not balanced for all employees. However when we consider their previous paths to this power (mergers and acquisitions) we can interpret their power drive as continuous and dedicated. Also another interesting fact is that Nestle is primarily a Male dominated organisation, which creates the concerns of the glass ceiling effect for women, which can be regarded as discouraging and an imbalance on gender equality. Organisational structure: Nestles Organisational structure is revolved around innovation and expansion. Innovation through their ethos of good food, good life, this can also be seen in their portfolio of innovating products such as baby formula and instant coffee. Their constant collaboration makes their company quiet segmented, however this approach has proven to be successful. In addition to this organisational structure, employees felt that quick decision making is not a competency of Nestles senior managers. This could potentially bring up the issue of potential lose in employee involvement, which can in most circumstances be valuable. Control systems: Nestle offer attractive pension plans in order to control employee systems. This is a lot more attractive for long term employees who are in the office. However, a majority of employees expressed that there is no work life balance plans to keep employees motivated and balanced in home and work activities. In contrast to their attractive pension plans, it can be assumed that Nestle is clearly monitory focused with employees. In addition we found that Nestle do not micro manage their employees, although this is more enjoyable for the employee, it can be interpreted that nestle need to grasp control systems in order to keep employee focus in activities. Routines Rituals: On a day to day basis, Nestle offer flexible working schedules for their staff. This communicates a laid back working environment, however due such hierarchical stances, strategy and direction is driven from headquarters. This tells us that on field employees are not driven on performance, as that type of belief is left to the senior managers in the company. It can be widely assumed of how advantageous it is for all employees to have access to Nestlà ©s international training centre in Switzerland. This can be seen as a prestigious opportunity for all Nestles employees to excel in. Creating Shared Value and meeting our commitments is Nestlà ©s view on expansion into different countries and reaching further customer segments globally. Nestle Ansoff Product / Market Growth Matrix Market Penetration: Like all cereal brands, Nestle is no different in wanting to expand further within markets such as the UK and Ireland. In order to do this they face a major obstacle in that they are the second largest behind Kelloggs who have a 45% market share of the breakfast cereal market. However, as revealed late last year, the company is looking to expand its brand further within the region of Northern Ireland and in order to help achieve its objectives they have enlisted the services of GM marketing to help expand the brand through the use of online technologies and refined marketing strategies. The first phase within the marketing strategy will see the core brands used to help identify the Nestle brand as well as using pre priced cereal boxes which may be cheaper or the same price as their competitors. Even though this is a low risk strategy the level of success of such a strategy can also be miniscule. If this strategy vastly increases the market share of Nestle it will have an impact on the market share of their competitors but at the same time it may not increase the market share of Nestle sufficiently to have a major impact on their competitors. It may take a considerable amount of time and may cause an impact within other areas that Nestle focus time and resources on. This strategy should be taken with a prudent approach in mind so as not to harm other categories that Nestle positions its brand. New Product Services: Research and development is an integral part within the Nestle company as they look to introduce product development within all of the categories that it positions its brand. This is clearly evident within the company as they employ 4,500 people globally within its RD departments as well as using external research provided by scientists, doctors who work within world renowned universities. This aspect of building bridges externally allows the company to further innovate within the area such of nutritional and healthy foods as well as numerous other categories. A core belief that exists within the Nestle group is to think global act local. When looking for new ways in which to introduce new products within existing markets they place the customer at the core of the product. This is recognisable in the way that they cater to various customer groups with breakfast cereal brands such as Nestle Multi Grain Cheerios focusing on all members of the family, Nesquik for teenagers and children and Nestle Fitness for people who place a high importance on keeping in shape. Nutrition is a vital element within the Nestle core beliefs and values but they also put a lot of effort into ensuring that good quality taste is never sacrificed in the cereals that they provide. Product development is a strategy that Nestle have continuously looked to improve upon since it identified that nutrition, health and wellness was to be the core strategy that it developed its products upon. Although it is a costly strategy the financial benefits on a global scale seem to outweigh the costs for Nestle. Market Development: Organisations would ideally like to operate as if the world were one large market, ignoring superficial regional and national differences but still making sure that marketing activities fit to the practices and cultural characteristics of genuinely different markets (Lee and Carter, 2008) The Nestle brand is recognised on a global scale and has a vast portfolio as it does not primarily focus on cereals which can be identified due to its large divergence into similar but also unrelated areas such as baby food, chocolate bars, beverages and many other various categories. However, they do not focus each of these categories on a global scale as not all of their products would be successful within each of the segmented markets. Even though each of the categories are not launched on a global scale it does not mean that they would not be successful within different markets as alterations could be made in relation to; How the product is packaged and designed The type of market