Marketing Analysis Using Bcg Matrix - 1760 Words

Marketing Analysis Using BCG Matrix Introduction BCG matrix is also referred to as growth share matrix, Boston matrix, portfolio diagram or product portfolio. BCG matrix is a graph created by Bruce D. Henderson to help corporations analyze the business units and the product lines being created for Boston Consultation Group. The matrix helps in the group allocation of resources and is also used as an analytical tool in the product management, brand marketing, strategic management and the portfolio analysis. Market performance analysis by the firms using the principles has called for the matrix usefulness into the question. For the use of the matrix, one plots the scatter graph so as to rank the business units and products on the market share basis and the growth rates. The matrix uses several tools in the analysis process, and these are cash cows, dogs, question marks and stars. The dogs level Dogs represent businesses having weak market shares in low-growth markets. Dogs neither create money nor require tremendous measure of money. Because of low of the market share, these specialty units face cost weaknesses. By and large, conservation methodologies are received on the grounds that these organizations can pick up piece of the overall industry just to the detriment of contender s adversary firms. These business firms have feeble piece of the overall industry as a result of high costs, low quality, incapable promoting, and so on. Unless a dog has some other vital point,Show MoreRelatedStrategic Business Unit ( Sbu )1439 Words   |  6 Pageslevel of autonomy SBUs may sometimes need to work closely with parent company. SBUs can use as a tool for diversification strategy by parent company. The main goal of this report is to provide an in-depth analysis about the products of PepsiCo. In addition, these will also analysis the marketing strategies used by the company Features: The key features for a company to considered as SBU’s are: †¢ Located within the organizational structure, †¢ Organizational units without legal personality, †¢ UtilizeRead MoreBoston Consulting Group Matrix of Procter Gamble’s Tide Detergent794 Words   |  4 PagesConsulting Group Matrix of Procter Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter Gamble (PG) to comprehend how consumers perceive Tide Detergent based on market growth and market share. PG can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU), Tide. This paper will discuss the relationship of Positioning, Market Share, and Marketing Research in the BCG matrix suggesting thatRead MoreMarketing : Marketing Across Boundaries1369 Words   |  6 Pages ASSIGNMENT NUMBER; 1 MODULE CODE; BU 7752 MODULE TITLE; Marketing Across Boundaries TUTOR NAME; TERRY SMITH, SET 1 STUDENT NUMBER; 1426418 â€Æ' INTRODUCTION No establishment is self-reliant; it is rooted in an environment containing different components. So every manager should devote time to understand the effect of these components on their organisation (Czinkota Kotabe). Therefore there should be proper marketing planning, to analyse what is happening in the market. Taking into considerationRead MoreBcg Matrix Is A Model Developed By Bruce Henderson Of The Boston Consulting Group1366 Words   |  6 PagesThe BCG matrix is a model developed by Bruce Henderson of the Boston Consulting Group (NetMBA). The goal of the BCG matrix was to allow fellow marketers to easily analyze a product, whether it be old, or new, as to how effective it was in that particular market and if the product was successful in its overall product growth and market share. When it comes to selling a product, a company must overcome competitors in the same market who are looking to take a piece of the share of consumers. ThereforeRead MoreRebuilt Marketing Machine E ssay707 Words   |  3 PagesCase Analysis Rasmussen College Author Note This case study is being submitted on 02/20/2013, for Heather Teague MAR2011- Principles Of Marketing Per the article The Rebuilt Marketing Machine by Victoria L. Crittenden, the additional 4C’s of strategic marketing are customer centrality, competitive capabilities, company collaborations and cynical connections. Starting with customer centrality, studying what the customer needs and wants are. Creating solutions for all of the differentRead MoreBcg Matrix1487 Words   |  6 PagesWhat is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some majorRead MoreSwot Analysis : The Modern Enterprise Management And Planning1458 Words   |  6 Pages1. Introduction In the modern enterprise management and planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company s strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning. However, Some findings from Menon (1999) and Hill and WestbrookRead MoreMarketing Audit : The World s Top Hotel Administrator And Business Sector Essay1334 Words   |  6 Pagesboth the HotelInvest and HotelServices side of the Accor Group and and different analysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion more accurately . Marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities with a view to identifying keyRead MoreApple Inc. Steve Jobs1431 Words   |  6 Pagescomputer for $500 and gave the buyer one of the best products to sale. However moving along with Steve’s marketing strategies Apple Inc. now is one of the biggest companies in the world. Steve’s secret for marketing strategy is to concentrate on the best results and look beyond what is asked for, this also includes some things such as lining components straight and a controlled heating using an inside fan, thus Steve Jobs devotion towards Apple and its future leading to a first personal computerRead MoreCase Study : Management People Organization1294 Words   |  6 PagesKUMAR STUDENT ID - 11592203 SUBMITTED TO – RAMANATHAN R. INDEX ASSIGNMENT – 2 Introduction Introduction Strategic management – It is the set of action used to formulate and implements specific strategies (includes continues planning, monitoring, analysis and decision) that will achieve the competitively superior fit between the organization and environment, so as to achieve organizational the goals. Along with it, it is necessary to rise the performance of an organization to its competitors, means

Literary Devices Used By Edgar Allan Poe - 986 Words

In poetry, everything has a meaning. Poetic writers use many elements to signal the audience in whichever direction they wish to. They use these elements to get their messages across so the readers understand the poem in a much deeper stance. One great poet that uses such intricate writing in his poems is Edgar Allan Poe. Edgar Allan Poe uses several different literary devices in his major 1849 poem Annabel Lee. In his text he incorporates theme with imagery, symbolism, and form. These literary devices help lead the audience to the understanding of the overall meaning of the poem. Edgar Allan Poe s use of symbolism allows for the audience to understand how this gentleman feels about Annabel Lee. In the poem, the author uses symbolism when the narrator states, â€Å"For the moon never beams without bringing me dreams Of the beautiful Annabel Lee; And the stars never rise but I see the bright eyes Of the beautiful Annabel Lee† (Poe 1849). By doing so, the narrator is using the moon and the stars as a symbol of the love he feels for Annabel Lee. The light of their existence is eternal as is the love this man felt for Annabel Lee. Tying into symbolism, the author uses the theme of love to get the message across that he loves Annabel dearly. He does this by using word repetition in his form of writing the poem. He repeats the words â€Å"love† and the name of his love, â€Å"Annabel Lee† along with the repetition of where this all took place, â€Å"in a kingdom by the sea†. He does this to getShow MoreRelatedLiterary Devices Used By Edgar Allan Poe1500 Words   |  6 PagesPoets use literary devices to turn their poems into a movie in the reader’s mind; to allow the reader to visualize the story unfolding before them, and maybe even have the reader feel like they are there in the story, witnessing the events firsthand. Edgar Allan Poe does a good job of using literary devices to absorb the reader into his stories, like in â€Å" The Raven.† Narrated by a man trying to fall asleep late at night when a raven begins to pester him, only answering his questions with, â€Å"nevermoreRead MoreEdgar Allan Poe Revlutionized Literature in the 19th Century665 Words   |  3 PagesEdgar Allan Poe revolutionized the literary world of the nineteenth century. Poe is a well-known author from the early 1800’s, who was part of the dark romanticism movement. While later in life he was a brilliant writer, Edgar Allan Poe faced many problems in his early life. Although Poe experienced death within his family at a young age, the hardships he encountered are thought to have influenced his dark writing style. These death inspired elements within Poe’s writing were ahead of their timeRead MoreEdgar Allen Poe and His Dark Stories673 Words   |  3 PagesEdgar Allen Poe, an amazing writer and poet, known for his dark themes and use of literary elements. Many individuals read his stories and poetry, but do not k now who Edgar Allen Poe is, aside from being a writer and poet. They also do not know why he wrote this way. The amount of time it took for him to be able to publish his first book or how sad he felt when his wife died, people do not know these things. These are the events that helped him become so determined and write so sorrowfully. Read MoreEdgar Allan Poe Was A Master Of The Literary Elements And1092 Words   |  5 PagesEdgar Allan Poe was a master of the literary elements and used them greatly in all of his works. In the story, â€Å"The Cask of Amontillado,† Poe uses these literary devices to really grab the audience and keep them wanting more. This skillful building of suspense is what makes this story so interesting and easy to keep reading. Poe drops small hints throughout the story in order to give the reader a little glimpse of how the story will come to an exciting end. With all of these elements coming togetherRead MoreAnalysis of Edgar Allan Poe ´s Literature888 Words   |  4 PagesEdgar Allan Poe has a unique writing style that uses several different elements of literary structure. He uses intrigue vocabulary, repetition, and imagery to better capture the reader’s attention and place them in the story. Edgar Allan Poe’s style is dark, and his is mysterious style of writ ing appeals to emotion and drama. What might be Poe’s greatest fictitious stories are gothic tend to have the same recurring theme of either death, lost love, or both. His choice of word draws the reader inRead MoreEdgar Allan Poes The Cask of the Amontillado Essay1520 Words   |  7 PagesSomething Unexpected Poe has written a several different stories relating to being buried alive, â€Å"The Premature Burial† and â€Å"The Cask of Amontillado† being the most popular. Edgar Allan Poe â€Å"was one of the seminal American poets and short story writers of the nineteenth century† he was an influencer for writers like Charles Baudelaire and Jules Verne. Poe lost both of his parents as a child and was raised with a foster family and lost his foster mom early, too. He lost many of his loved onesRead MoreLiterary Analysis : The Raven By Edgar Allan Poe727 Words   |  3 Pagesâ€Å"The raven† by Edgar Allan Poe Example: â€Å"Once upon a midnight dreary while I pondered weak and weary (1); rare and radiant maiden (11); And the silken sad uncertain rustling of each purple curtain (notice the deft use of consonance as well) (13); Deep into that darkness peering, long I stood there wondering, fearing, / Doubting, dreaming dreams no mortal ever dared to dream before (19-20)†. Analysis : â€Å"The raven† is a poem written by Ellan Edgar Poe. The reason why using alliteration is importantRead MoreLiterary Analysis of Annabel Lee by Edgar Allan Poe Essay1313 Words   |  6 PagesAnalyzing of Annabel Lee by Edgar Allan Poe Edgar Allan Poe in this poem â€Å"Annabel Lee† written in 1849, and first published shortly after his death in Sartain’s Union Magazine, is a story of true love and great loss where a man loves a woman so deeply and is devastated when she dies but holds on to that love even after death. No one really knows whom exactly Poe wrote this poem about, whether or not it was actually inspired by someone he truly loved due to his death right after he wrote it. ThereRead MoreLiterary Art : Edgar Allan Poe1195 Words   |  5 PagesEdgar Allan Poe is one of the best writers of any generation; he has contributed many devices such as â€Å"ratiocination† to the literary world (Corneilus 6). Poe had and used his own writing methods and he had many rules and guidelines to follow when writing a short story or even a detective story. He used the tragic events of his childhood, and used that for â€Å"fuel† to create the plot lines in his stories. He used the dark and som ber events of his childhood and turned it into literary art to be rememberedRead MoreMood of Obsession in Berenice by Edgar Allan Poe968 Words   |  4 PagesMadelyn Fontenot English III Vara March 29, 2013 Mood of obsession: Use of literary devices to enhance the mood of â€Å"Berenice† Famous author and poet Edgar Allan Poe is well known for his writing of ill-minded scenarios and grotesque circumstances. Poe, one of America’s most ailing writers, made use of many different literary devices to develop his popular, eerie, and suspenseful mood. In â€Å"Berenice† (1835), Edgar Allan Poe creates a perturbed mood to uniquely describe love, life, and death through

Ecosystem Services Value

Question: Do Ecosystem Services have Economic Value? Explain. Answer: Yes: There are certain environmental critics, who believe that the economic valuations of the ecosystem services are beneficial for the nature as it helps in protecting the natural resources of the nature. The economic valuation of the ecosystem services helped in protecting it resources by stating the fact that if there is an economical valuation of the natural resources then it will affect the human behavior. No: There are certain environmental critics who believe that the economical valuations of the ecosystem services are harmful for the nature. According to these critics it would encourage the capitalist mind set of the master-servant relationship and would encourage people to go for the protection of only those environmental resources, that good for the human kinds but not for the society in general. The task of ecosystem valuation is a topic that is controversial in nature. There are few economists, who believe that, the nature is something, where there should not be a price tag. Thus, the economists believe that there should not be any price tag attached with the ecosystem. On the other hand, there is another group of environmental economists, who believe that the ecosystem should have an economic value and only then, it could be protected for the future generation and for the greater human kind. The role of valuation of the ecosystem is a recent issue in the environmental philosophy, and thus it plays an important role in the environmental policy and decision-making process. The debate that is there on the value of ecosystem can be derived from two very different points of views and those are the anthropocentric and the non-anthropocentric view. The non-anthropocentric view stresses on the fact that the non-human species have certain values as well as moral in them. The anthropocentric view on the other hand, had an economic approach to the valuation of the ecosystem. A committee charged the first view or the non-anthropocentric view, while they try to assess the value of both the aquatic and the terrestrial ecosystem with the help of the economic method. Therefore, the report that was presented by the committee is mainly focused on that ecological system that can be captured by the economical value. The people who believe that the ecosystem or rather the ecosystem services should have an economic value, state the fact that the moral values could not reduce the destruction of the nature. Along with the economic growth and the growth of the population, depletion has increased and the moral argument became insignificant and insufficient. The only hope therefore, was, realizing the fact that the nature is essential for the overall economical development. The message that these environmental economists tried to convey was that without the nature there would be nothing left for the economy. Therefore, it is important to create a bridge between economy and ecology, so that both could go in hand in hand. Thus, the nature or the ecosystem is being provided with an economic valuation, which will help in the protection of the nature or the ecology. The people who have used the resources of the nature for economic purpose, they could only be convinced to protect the resources of the nature, by conveying the message that the natures resources have tangible financial values. Therefore, the values of the resources are the measurable values and thus, they should preserve and protected. In case of convincing the people who are using the natural resources for the economical purpose, moral argument would not be sufficient and thus there is a need to have an economic valuation of the ecosystem services. If this is one way of looking at the issue then there is another way to look at this issue as well. Another way includes the viewpoint of those environmental economists who have associated the dangerous side of this particular valuation of the ecosystem services. According to many environmental economists is if there is a price tag on the nature, then it will, have a negative consequences as well. One of the main reasons behind this is the PES or the payment for ecosystem services, which the environmentalists had criticized because they think that it is quite an alarming thing for the world. The rhetoric is a heated rhetoric and this particular rhetoric even prevented the Britain government to ell of their national forest even under fierce public opposition. According to many environmental critics, the PES transaction could even go wrong at certain circumstances, and this could happen mainly because of the question of the price that is attached to it. According to environmental criti cs even if a price is given to the ecological resources or to the ecosystem the question that remains whether any one has the legitimate right to sell of the natural resources or not. Especially in case of the developing countries, it is difficult to find legitimate owner for the natural resources because of the issues related to lack of documentation and political influence. The risk of perverse incentive remain attached to the payment schemes because if the system ask any landowner to create carbon bank then the land owner may plant genetically modified and even to non-native species to create it. At the same time, the economical valuation of the ecosystem services could discourage those phenomena that are good for the biodiversity but could bring in a bad effect for the human community. The things include disasters like fire, flood and other things. Moreover, the environmentalists point out that the climate is a joker and could change the whole array of this particular construction. The environmental critics do not support the system of providing economic value to the ecosystem services because they think that it is completely a capitalist view that could help in establishing the master-servant relationship again. The critics provide the examples of some past revolutions, such as the enclosure of common land during the eighteenth century in Britain, the industrial revolution of the nineteenth century, shattered the relationship human beings had with the nature. The farmers are turned to factory workers, who use to serve for the capitalist purpose. The critics believed the economic valuation of the ecosystem service would come at the cost o cultural and psychological upheaval. They feel that there will be a major new wave of capture and enclosure of Nature by capital. Can Cities be Made Sustainable? Yes: Lavelle, Marianne. "Big Energy Question: How Do We Make Cities Sustainable?". National Geographic. N.p., 2016. Print. No: Cohen, Steven. "Sustainable Cities Are Where Human Potential Can Be Realized". The Huffington Post. N.p., 2016. Print. Issue Summary Yes: The critics argue that it would not be very difficult in creating the sustainable cities by following some simple measures, such mass transit and preserving the heritage and the architecture of the city. No: Critics argue that most of the developing countries have such an infrastructure that creating sustainable cities is an impossible thing. According to the United Nation organization by the year 2050, the number population in the cities will be around 6.3 million. The huge population in the cities pose a question, whether or not there will be a quality life in the city. The quality life in the city is possible if the cities are clean, and if the difference between the number or poor and the rich people living in the cities are less. According to many critics and scholars if in the urban areas there is, a positive impact on the poor as well as on poverty then that would lead to the sustainable development of the cities. Therefore, sustainable developments of the cities are required because it would help in reducing the usage of those agricultural lands that are unnecessarily being used for the purpose of urbanization. The sustainable urban development make sure that the good quality of life is being offered to the people currently in the city and at the same time it ensures that the future generation could enjoy the same thing at the same time. Making the cities sustainable for the people include many things, such as mass transit. The use of public transit is a way to reduce traffic congestion that is there in the city. The use of public transit could actually help in reducing and could make the process of moving towards a sustainable city possible. The critics also believed that the process of making a sustainable city is possible by making more efficient building. According to the critics most of the buildings in this developed world, are responsible for the emission of the carbon dioxide. The carbon dioxide, emission, is there because of the cooling, powering and the heating buildings. If the buildings are made in a better as well as in an insulated way then it would not have been very difficul t for the world to create sustainable cities, where there can be a quality of life, which would help the people living in the cities. Another way of making the cities sustainable is by preserving the historical structures and the architecture. Most of the cities due to the growing population could preserve its culture and architecture, but if they could preserve it then they could actually help in creating a sustainable city for the both the present and the future generation. There is although, another view, through which it is possible to look at this particular point and that is unless the population of the whole world is reduced it is impossible to make the cities sustainable. According to critics the sustainability of the world or rather the cities are affected because of the growth of the population. The growth of the population led to the huge consumption of the natural resources and the fossil fuels, which has prevented the sustainable growth of the urban areas. Another most important argument that is being put forward by the critics against the possibility of making a sustainable city is the fact that most of the developing countries in the world provide a poor working condition to the worker. The working conditions are not only poor but at the same time, they are oppressive and dangerous. The sustainable development of the city based on the brain-based, economy, the infrastructure, the educational and the health care facility that is being given to the people and the social services that is being provided to the people. In most of the developing countries, the infrastructure is such that the social services and the health care facility that is being given to the people are poor; things like proper sanitation facilities are not there in the developing countries. Therefore, it could be reason behind the impossibility that is associated with making cities sustainable, according to few critics and scholars. If most of the cities in the world, be it the developing countries or the developed countries; do not have proper facility to treat the sewage and solid waste, then creating a sustainable city will again be an impossible thing for the human kind. Making a sustainable city not only requires clean air, food and water but it is lot more than that. The making of the sustainable city requires good amount of investment, of time and money as well as the investment of the energy at the same time. In the 20th century, such types of investment were readily acceptable and such a kind of investment occurred at the same time. Now, with the change in time, things have changed a lot as well. Today, people have forgotten to invest their money in these things and thus it has become impossible to create a sustainable city for both the future and the present generation. There is another important thing that is required for the sustainable growth of the cities and that is the good governance. Most of the critics are of the opinion that the developing countries have an instable political environment that could not help in creating a sustainable government, which would help in creating the sustainable cities. References Agardy, Tundi. "Opinion: The Value Of Ecosystem Services Valuations - Ecosystem Marketplace". Ecosystem Marketplace. N.p., 2016. Print. "BBC - GCSE Bitesize: Sustainable Cities". Bbc.co.uk. N.p., 2016. Print. Cohen, Steven. "Sustainable Cities Are Where Human Potential Can Be Realized". The Huffington Post. N.p., 2016. Print. Conniff, Richard. "WhatS Wrong With Putting A Price On Nature? By Richard Conniff: Yale Environment 360". E360.yale.edu. N.p., 2016. Print. "Facts And Forecasts: Economic Imbalances Are Growing In Cities Worldwide". Siemens.com. N.p., 2016. Print. Juniper, Tony. "We Must Put A Price On Nature If We Are Going To Save It | Tony Juniper". the Guardian. N.p., 2012. Print. Lavelle, Marianne. "Big Energy Question: How Do We Make Cities Sustainable?". National Geographic. N.p., 2016. Print. Pagiola, Stefano, Konard vo Ritter, and Joshua Bishop. "Assessing The Economic Value Of Ecosystem Conservation". N.p., 2016. Print. "PBS - Bill Moyers Reports: Earth On Edge - Agricultural Ecosystems". Pbs.org. N.p., 2016. Print. Population Distribution, Urbanization, Internal Migration And Development: An International Perspective. 1st ed. Department of Economic and Social Affairs Population Division: N.p., 2016. Print. "Sustainable Cities: Challenges And Opportunities In Jakarta On Vimeo". Vimeo.com. N.p., 2015. Print. "Valuing Ecosystem Services". (2004): n. pag. Web. 27 May 2016.

Mythology And Humanity Essays - Anthropology Of Religion

Mythology And Humanity History reminds us we do not exist in a vacuum but are beings part of a larger whole dependent on shared wisdoms and beliefs. Countless aeons of story telling traditions and evolving mythologies speak to the very heart of our humanity. These shared stories, rituals and wisdoms have fallen by the wayside leaving our children with a sense of profound isolation and detachment. By ignoring the richness of symbolic language and lore, we offer our children a barren wasteland of artifice and transparent tales, spoon-fed ideas and empty thoughts. Gone is the world of exploration, replaced instead by the quick fixes of sit coms, movies, video games and on-line chat rooms. Poetic language and the art of communication is lost to vulgarity and coarseness. Heroic stories of wonder and enchantment gather dust while spandex clad wrestlers in the ring of artifice and glitz become the Titans of our children's fantasy lives. Although we can make room for the pleasures of simple entertainment, we canno t use it as the sustenance for our children's imaginations. Why do some of us expect so little of our children and offer them so little in return? Why have we forgotten to give them credit for being complex and capable human beings? Mythology Essays